Discover Sapporo
with Cathay Pacific

For many first-time visitors, a Sapporo holiday tends to revolve around skiing and snow festivals. But it doesn’t take long to discover that the capital of Hokkaido is an incredible destination worth visiting all year round.
As a culinary mecca, an outdoor enthusiast’s dream and urban hub with a modern spirit, there’s something for every type of traveller, season after season. Whether you’re slurping up soup curry, racing down the slopes or sampling world-class single malt whiskies, be sure to come hungry for new experiences and adventures.

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Things to do in Sapporo

Relax in a steamy onsen bath

Taking a dip in a therapeutic Japanese onsen has long been one of the top things to do in Sapporo. From traditional indoor spas to natural outdoor baths surrounded by breathtaking mountain scenery, you will find an array of hot spring experiences in the city and the countryside beyond. After speeding down the mountains, soaking in a steamy onsen bath can work wonders on your tired muscles, while the serene surroundings help to clear the mind.

Eat your way through Hokkaido’s culinary capital

Thanks to the abundance of high-quality seafood, vegetables, dairy and more, the city has a vibrant food scene that will delight your taste buds. As you explore charming local restaurants, don’t miss local specialities like soup curry (made from a thin base, tender chicken and aromatic veggies); jingisukan, a grilled lamb dish named after Genghis Khan (supposedly because the grill resembles a Mongolian helmet); miso ramen, kaisendon (sushi rice) and, of course, ice cream made with fresh Hokkaido milk.

Welcome winter at the Snow Festival

In Hokkaido, the abundant annual snowfall always warrants a grand celebration. During the Snow Festival – a not-to-miss Sapporo attraction taking place every February – the city transforms into a winter wonderland. Landmarks like Odori Park and Tsudome (the Sapporo Community Dome) fill up with illuminated snow and ice sculptures, while family-friendly activities, ranging from ice-sledding to snow mazes to live music, make it a magical experience for visitors of all ages.

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