Discover Amsterdam
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Wholesome with its postcard-perfect canal houses, galleries, cobblestone streets and bikes, the Netherlands’ capital city has quickly become one of the most popular destinations to visit in Europe.
The city boasts a number of world class museums, including Rijksmuseum – which is home to the country’s largest collection of art and artefacts, and of course, Anne Frank House. When you’re taking a break from absorbing all of the knowledge and history that Amsterdam has to offer, indulge in the luscious green parks with a few pastries, leisurely cruise down the canal in a barge, or dance the night away at some of the best bars and clubs in the world. There’s something for every kind of traveller to enjoy in Amsterdam.

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Immerse yourself in art and culture

Amsterdam rewards those that give it time with plenty of cultural and historic knowledge. From the Van Gogh Museum, to the Anne Frank House and Rijksmuseum and Rembrandthuis, the city offers a rich mix of art, history and culture to explore. In recent years, modern art has also found a strong following, with creative spaces such as Moco Museum, Stedelijk Museum Amsterdam, and STRAAT Museum adding a contemporary edge to the scene.

Eat your way around the markets

Stop by Albert Cuypmarkt, the city’s largest outdoor market since 1905, in the heart of De Pijp and one of the best places in Amsterdam to try freshly baked stroopwafels. For organic treats, explore Noordermarkt and Boerenmarkt, or head to Foodhallen, set aside in a former tram depot for a mouth-watering spread of international flavours all under one roof.

Find peace in these historic sanctuaries

Amsterdam’s skyline is peppered with the steeples of medieval churches like Oude Kerk and Westerkerk, but among its most intriguing religious sites lies hidden in plain sight. Ons’ Lieve Heer Op Solder, literally translating to “Our Lord in the Attic”, is tucked away in a 17th-century house. This “schuilkerk”, or clandestine church, once served Catholic worshippers who were not allowed to hold mass in public.

Shop in De Negen Straatjes

Behind the grand Royal Palace on Dam Square lie nine charming streets in the Unesco World Heritage Canal Belt. Framed by Golden Age architecture, the area blends fashion boutiques, vintage stores, gift shops, and art galleries like Galerie de Salon, set in a former barber shop and Mendo, a bookstore-turned-art gallery. A lively mix of cafes, bars and restaurants completes the neighbourhood, making it a pleasure to explore at any pace.

Explore trendy De Pijp

Most of its streets are named after painters: van Gogh, Jan Steel, Frans Hals, which sets the tone for De Pijp’s beatnik charm. There are plenty of things to do in Amsterdam’s coolest quarter, from watching an arthouse movie at the 1920s-era cinema Rialto and exploring Amsterdam School architecture, to wandering through leafy Sarphatipark and touring the Heineken factory.

Find art and music in a former shipyard

NDSM Wharf, on the banks of the River IJ, has blossomed into a cultural hotspot for electronic music aficionados, street artists, yogis and bargain hunters, who enjoy a treasure trove of vintage and antique goods at the IJ-Hallen flea market. Shipping containers have been transformed into graffiti-clad cafes and an urban beach bar, which is the perfect place for sundowners.

Boat cruise down the canal

No trip to Amsterdam would be complete without a boat journey down the canal. Pick from drive-your-own cruises to luxurious historic saloon boat tours or learn about the dark side of the Golden Age on The Black Heritage Tour of Amsterdam, which draws attention to the African diaspora in the Netherlands, highlighting the city’s colonial past.

Cycle to De Riekermolen Windmill

Take a short 20-minute ride along the picturesque River Amstel to the historic polder drainage windmill that dates to 1636. The still-working mill was a favourite of Rembrandt’s to sketch. Avoid the orange rental bikes if you don’t want to stand out as a tourist and instead hire from independent cycling companies scattered around town.

Day trip to the Keukenhof flower gardens

Dutchmen in the 17th century fell so in love with tulips that they paid the same price for one bulb as an elaborate canalside mansion. The frenzy came to be known as Tulip Mania, and is known as one of the earliest recorded speculative bubbles. Today, a visit to Keukenhof Gardens, just a 45‑minute drive from Amsterdam, reveals why these flowers once inspired such extraordinary devotion.

Picnic in the leafy urban gardens and parks

Amsterdam’s parks have a long history and continue to play a key role in the lives of its residents. The most popular – Vondelpark and Westerpark – are known for their lively cafe terraces and bar scenes. Elsewhere in the city, you’ll also find hofjes: peaceful inner courtyards originally built as charitable housing and often hidden behind canal-house facades with beautifully kept gardens.

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